Church

Food & Drink + Menu Layout

Art Director:

Bradford Prairie & Sean Bacon

Year:

2020

Deliverables

- Trifold Drink Menu
- Food Menu
- Drink Coaster
- Engraved Glassware
- Custom Matchbook

Scope

- Custom Illustrations
- Menu Layout
- Photography
- Set Design

Church is a concepted niche bar that serves as a space for music and harbors a specific subculture and demographic. Its primary audience is aged 21-35 that inhabits and cultivates an alternative underground scene. Church was concepted with a focus on Absinthe concoctions, craft cocktails, and affordable beer. The space is a tribute to musical legends, intricately weaving symbols from the occult and alchemic semiotics to craft an atmosphere that is both refined and deeply meaningful.

‍

A closeup shot of beer glass that has custom engraving of Church sigil on front.

A closeup shot of food menu featuring historical Felltype Roman SC, suminigashi, and Bellows typeface.

Logo & Naming

Secondary Logo

Church is a tongue in cheek name for a bar that people would ritually go to every week to worship their own brand of music. Symbols can be special and sacred; creating one for Church that did not include the name whatsoever felt very appropriate. Secretive and mysterious, this logo is meant to be used as graffiti, painted on jackets, printed on patches, and used as a symbol of the underground culture it represents.

Felltype RomanSC was chosen for its historical forms that have unique flaws that add an artifactual essence to the menu. Bellows was chosen to contrast the Roman typeface which also has a textured appearance that has a hand-done feel to it but with simpler characteristics.

Branding image of Church project featuring taxidermy, cocktails, candles, food menu, laser engraved glass, custom matchbooks, and coasters.

Process Sketches

Illustration Style

The drink icons are heavily inspired by an in-depth study of the occult & alchemic semiotics. Each mono line illustration has a specific drink it is paired with in the corresponding type of cocktail glass. Studying the menu feels as if you’re reading a secret sigil to call on the spirits.

Custom design illustrations of cocktails for the Church drink menu.

Custom designeds illustrations for the Church drink menu.

Incorporating a use of subtle texture with suminigashi and spiral treatment of type influenced by Marcel DuChamp’s Anemic Cinema adds an authentic touch to the aesthetic.

A mockup of the Church logotype as a neon light featured inside the bar.

A closeup shot of the custom check presenter with laser engraved logotype at the bottom and custom receipt for Church bar.

Theres more to see...

Kintaro unboxing of spicy chicken flavor ramen cup with yellow outer wrap, ramen cup, seasoning packets, and blue chopsticks.

This way

A teaser photo of the Fishing Project Lunker

That way